Symrise – houseofhoosain

Company: Investis Digital
Brand: Symrise AG
Role: Director of Client Brand

- Brand Strategy
- Art Direction
- Design UX/UI
- Campaign and Marketing
- Digital Product Design
- Packaging Design

Project overview

Symrise AG develops, produces and sells fragrance, flavouring and food ingredients, cosmetic active ingredients and raw materials as well as functional ingredients and solutions that enhance the sensory properties and nutrition of various products.

As "Director of Client Brand" at Investis Digital, I worked alongside the Creative Director leading a multidisciplinary creative team on developing and articulating their brand's purpose and strategy through their new Corporate Website. Responsible for the development and application of their visual brand, content design as well as the overall UX and UI for all work.

Initial pitch concept which outlined our proposal for the new Symrise website, IA, Content Strategy, look and feel and overall brand experience.

Exploring possible global navigation solutions, a split level route that separated the corporate content from the marketing and product-related information, as well as in-page and page-level interactions across all devices.

Following a content audit of the existing site along with the new content requirements gathered from internal stakeholder workshops, we defined and explored the modules needed to deliver a fully flexible content-first design system.

Further exploration of the design system across devices. Our approach was to design and build an adaptable atomic modular library, one that would respond to it position and placement within the page narrative, giving content creators more flexibility and creative freedom when producing new stories.

As a multidisciplinary team of creators, we ran daily scrums and regular standups to review progress allowing us to co-create and problem solve continuoulsy throughout the process.

Working with illustrators, information designers, animators, and content strategists we created a unique Symrise visual language and colour system to create story led infographics, helping articulate Symrise business and product-related stories in a visual and engaging way.