About me

I’m a creative leader with 18+ years’ experience delivering award-winning digital solutions for scaleups, agencies, and established brands. I combine brand strategy, human-centred design, and data-driven insights to enhance engagement, accelerate growth, and deliver measurable business impact. My hands-on, multidisciplinary expertise spans social commerce, MedTech, skincare, healthcare, gaming, and automotive, enabling me to lead projects end-to-end—from concept to launch.

Connect with me

E -  yusuf@houseofhoosain.co
M - (44) 79 0306 8195
L - Linkedin

Creative Strategy

- Brand Strategy & Development
- Branding & Identity
- Marketing & Corporate Communications
- Digital Storytelling & Design Systems

Digital Experience

- Website & Product Design
- User Interface (UI) & User Experience (UX)
- Prototyping & Interaction Design
- Multi-platform Digital Experiences

Leadership

- Creative Team Leadership
- Cross-functional Collaboration
- Project & Roadmap Management
- Resourcing, Scheduling & Budgeting

Software & Tools

Adobe Creative Suite, Figma, Sketch, Framer, InVision, Axure, Notion, Asana, Jira, Mac OS, Adobe Acrobat Pro, Microsoft Office, Keynote, PowerPoint

Professional Experience

i love it - Head Product Design UX/UI

As Head of Product Design, was responsible for leading the creative direction across the platform’s digital experience and brand ecosystem. Focused on guiding customers to first adoption, product engagement, and user retention. My role was both strategic and hands-on—overseeing product design, brand development, and art direction to ensure a seamless, high-impact user experience that brought the brand’s core values to life.

I led extensive user research and customer interviews to better understand our audience’s needs and behaviors, which directly informed our design decisions. This work laid the foundation for a complete overhaul of the platform’s UX/UI and the development of a new, scalable design system. Our key focus was creating an elegant, fun, and accessible designs for both web and mobile that balanced community, commerce, and storytelling within the social commerce space. 

- Defined and executed the platform’s creative vision across web, mobile, and brand touchpoints.
- Conducted user research and interviews, shaping product decisions and increasing user adoption.
- Developed a comprehensive brand toolkit for consistent cross-channel communication.
- Working with the Head of Product and Growth to define the product roadmap and prioritise key features.
- Mentored UX/Ui designers and set standards for accessibility and design excellence.
- Delivered measurable outcomes, including enhanced engagement, faster design cycles, and strategically aligned product initiatives. 

MetaMerch - Head Product Design UX/UI

The Meta-Merch web platform was created to help brands seamlessly design and scale Roblox-ready digital merchandise. By simplifying the process of creating 3D clothing and accessories, the platform enables rapid design, build, and deployment of digital goods on platforms such as Roblox and Zepeto—helping brands engage virtual audiences and unlock new revenue streams.

As Head of Product and Digital Design, I led a multidisciplinary team in building this platform, introducing a catalogue of customisable 3D templates that allowed brands to create and launch Roblox UGC effortlessly. My role spanned product roadmap definition, UX/UI design, and creative direction, ensuring the platform was both scalable and intuitive while driving adoption among global entertainment brands.

- Directed UX/UI design and acted as Head of Product, defining the product roadmap and shaping the core platform offering.
- Developed a catalogue of customisable 3D templates for Roblox, improving efficiency and deepening brand engagement.
- Defined the 3D catalogue design roadmap and oversaw end-to-end project management, delivery against ambitious timelines.
- Partnered with leading entertainment brands to deliver immersive virtual experiences, expanding digital revenue streams.
- Designed user journeys that balanced community, commerce, and storytelling—driving adoption and participation
- Led new business pitches, securing strategic partnerships and accelerating platform growth.

Heights - Creative Director

As Creative Director, I partnered with the Head of Brand, Head of Product, and founders to define product–market fit and craft a compelling, cohesive brand narrative. My role combined strategic brand direction with hands-on execution across multiple touchpoints.

I led the UX/UI design and build of the website and digital product, aligning the user experience with both brand identity and business goals. I also directed the industrial and packaging design for new product launches in collaboration with Pentagram, ensuring premium quality and consistency.

In parallel, I oversaw the creation of performance marketing campaigns to drive growth while maintaining a unified visual identity. I further shaped the brand world by directing art, photography, and video content, bringing customer stories to life across digital and physical channels with clarity and purpose.

- Defined brand positioning and product-market fit, elevating Heights’ visual and narrative identity.
- Oversaw UX/UI design and digital product development, aligning customer journeys with business objectives.
- Directed industrial and packaging design with Pentagram for premium launches.
- Led multi-channel marketing campaigns, delivering consistent, engaging brand experiences.
- Collaborated with founders on strategic product initiatives to support growth.

Jaguar Land Rover - Lead UX/UI Designer

As Lead Designer within a small multidisciplinary team, I delivered a digital hub and interactive tool for Land Rover that introduced customers to the evolving powertrain landscape. The experience was designed to educate users on the benefits and advancements of electrification while helping them identify the most suitable powertrain for their needs.

Studio YAMA - Digital Design Director

Led the digital function of the UX/UI design team, driving the success of a fast-growing creative agency. Directed a multidisciplinary team across web and digital design, user experience, and digital marketing communications, ensuring creative excellence and consistency across all client deliverables.

HeliosX Group - Creative Director

I joined the HeliosX Group to build and evolve its portfolio of brands, including Dermatica, Med-Express, Beauty and The Bear, and Zip Health. My primary focus was on recruiting and leading a multidisciplinary creative team tasked with redefining Dermatica’s brand experience, tone, and visual language to better reflect its purpose and evolving prescription skincare offering.

This brand evolution was grounded in a deep understanding of customer needs, specific skin concerns, and the founder’s long-term vision—translating insights into a compelling identity and consistent experience across all touchpoints.

Studio Qi-ni - Design Director

Led a talented digital team within a fast-growing creative agency, directing work across brand strategy, web and digital design, user experience, and digital marketing communications.

Played a key role in business development, pitching brand and digital services to a diverse client base ranging from blue-chip organisations to SMEs. Collaborated with the Founder to refine delivery models and implement streamlined creative processes, enabling the agency to scale effectively in a fast-paced, deadline-driven environment.

IDX - Director of Client Brand

Oversaw the creative vision and client brand design strategy for Investis Digital’s design team, collaborating with global account directors to deliver engaging, user-focused experiences for strategic accounts. Contributed to the internal creative steering committee, ensuring teams had the processes, tools, and skills to execute the company’s vision. Led development of key accounts and new business opportunities, strengthening the agency’s creative reputation and ensuring offerings remained relevant and impactful.

IDX - Design Director

Accountable for leading and inspiring a team of six multidisciplinary UI/UX designers and creative thinkers, collaborating with specialist teams to translate strategic ideas into story-driven digital experiences. Partnered with the other Design Director to define the overall creative vision and global team structure. Oversaw the design and development of the Investis Digital Cloud Website framework, working closely with business leadership and contributing to product strategy and delivery planning.

IDX - Art Director

Led and mentored a team of four multidisciplinary designers, delivering a variety of digital projects, websites, apps, and platforms. Served as a key member of the new business creative team, collaborating with account development, the Creative Director, and Director of Creative Content to shape creative direction and vision for new business pitches, supporting client acquisition and growth.

Brands I'm greatful to have worked with.

HOH

Get in touch

If you would like to know more, work with me or just meet me in person feel free to send email or message on any of my social media profiles.

Connect with me

E -  yusuf@houseofhoosain.co
M - 079 0306 8195
L - Linkedin
I - Instagram