Rolls Royce EVP – houseofhoosain

Company: Investis Digital
Brand: Rolls Royce
Role: Director of Client Brand, Design Director

- Brand Strategy
- Art Direction
- Design UX/UI

Project Overview

Working with the Rolls Royce team we were asked to create a website experience, with the purpose of attracting, retaining, and inspiring talented people.

Utilising Rolls Royce’s newly crafted EVP (Employee Value Proposition) we structured and crafted a site that talks to people and helps them understand what the experience of working at Rolls-Royce is all about.

With EVP key principles to inform our creative approach, we created content and a brand experience that encapsulated the Roll Royce core brand but differentiate it to reflect its specific EVP Tone of Voice and visual language. Re-styling, updating, and adding to the core The Modular Design System was created for the .com website to cater to its specific audiences and EVP goals.

Utilising the full breadth of the modern and vivid Rolls Royce colour palette in a bold and playful manner, to both reflect the energy and personality of the Rolls Royce people and the working culture.

Bring together photography and complementary colours, we curated imagery and colour combinations in sections to reflect specific values and support messaging for different audience groups, employees, students, and graduates ext.