Fortnitemares – houseofhoosain

Company: Yama Studio
Brand: Fortnite - EPIC GAMES
Role: Design Director

- Campaign Strategy
- Art Direction
- Design UX/UI
- Campaign and Marketing
- HTML Development

Project Overview

Engaging the Fortnite community during lockdown

We collaborated with Epic Games and LAPA Studio for a unique Halloween campaign. As part of the Yama Studio team, we took charge of the creative direction and executed the entire campaign across 13 languages for the #MYFORTNITEMARES Papercraft Cosplay event.

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We partnered with LAPA Studio to create three masks and three mini foldable paper toys for fans to print and build at home.

Each mask included two sets of instructions: one printable that can be built immediately and one for those searching for a challenge. This option offered a template for a customisable cardboard build, allowing fans to create a custom FORTNITE skin.

A global micro-site for exchanging community-built content.

Users were able to choose from different characters, as well as different build options for each character. This user-generated content was seeded out to the brand’s social platforms, spreading the FORTNITE community’s collective creativity. The microsite was built for 13 languages, including fully localised instructions for each.